15%OFF Storewide w/Exclusions

Parade back nearly 50 years with me, I'm Gilbert, the unicorn plush from 1970s San Francisco. With my rainbow mane and spark of pride, was I part of the magic that made rainbows last forever?

Call me Gilbert the Unicorn! I’m named after Gilbert Baker, the visionary who designed the very first pride flag with eight glorious colours flying high above Market Street.

I'm born from the magic of that moment, when courage, craft and community came together in technicolour. With my sparkly embroidered eyes, retro sparkle, and timeless spirit, I carry a little of that rainbow magic wherever I go. I shine for love, joy and being exactly who we are, for decades and decades to come.

Why I'm a Keeper

• Wondersoft. Ridiculously soft plush, scientifically hard to resist. Cuddles compulsory.
• Stamped in Time. Each Wonderling carries a story from their world to yours.
• Keep-Culture. Crafted from durable, sustainable materials.
• Collectibly Numbered. Comes with a unique authenticity code for display, gifting, or archival mischief.
• Quantum Leap. Time-traveled from real historical moments, anywhere from 30 to 350 years ago.
• Safety Assured. Supply chain-friendly and certified to meet global safety standards.

Behind the Seams 

• Made from 100% recycled post-consumer polyester
• Three huggable sizes to suit different needs. Choose from small (100–140g), medium (230–330g), or large (370–590g) - each gently weighted with safe, natural quartz beads
• Time travel ticket and self-penned postcard included as part of every Wonderling's journey
  

Vintage look, modern play constructed.

How to Look After Me

Toshi Sunhat Olly keeps babies, toddlers, big kids, and grown ups covered outdoors with UPF 50+ UV protection. The broad brim has extra wide coverage to help protect faces and necks from sun exposure.

The Toshi sun hat is made from durable 100% cotton that feels soft and gentle against sensitive skin. Its full lining adds comfort and protection, making it easy for little ones to wear all day

Featuring a head tie and toggle for adjustable sizing, plus a chin tie with a smart security release clasp to keep the hat secure and safe, this hat is designed for easy wear, it stays put during play for babies, toddlers, big kids, and grown ups.

PRODUCT DETAILS

• Outer: 99% Cotton 1% Elastane
• Lining: 100% Cotton, fully Lined
• Designed in Australia, made in China.

SAFETY & CARE 

• Cool machine wash
• Eco-friendly detergent recommended
• Do not bleach
• Do not tumble dry
• Warm iron on reverse side

The Organic Muslin Swaddle & 2 Pram Pegs make for the perfect gift set, ideal for baby shower celebrations or welcoming a newborn.

Made from organic, lightweight, and breathable 100% cotton muslin, these double-layered swaddles feature an open weave fabric that allows constant airflow, helping your baby adjust their temperature naturally. As they become softer with each wash, these swaddles ensure maximum comfort for your little one.

Large in size, the swaddle can be used as a pram cover, burp cloth, tummy time blanket, nursing cover, and much more. Paired with our sturdy pram pegs, they keep the swaddle securely attached to the pram, providing protection for your little one when out and about.

PRODUCT DETAILS

• Double-layered muslin swaddle
  
• Organic, lightweight, and breathable
• Fabric becomes softer with each wash
• Large in size for versatility
• Multipurpose: use as pram cover, burp cloth, nursing cover, and more
• Size: 100 x 100 cm

CARE INSTRUCTIONS

• Wash before use in cold water with like colours
• Tumble dry on low heat
• Do not bleach
• Warm iron on reverse side
• Do not dry clean

SAFETY:

• Always ensure that your baby's face is not covered while swaddled to prevent suffocation.
• Pram pegs are not intended for play
• Keep out of children's reach.

Designed in Australia. Ethically made in China.

Curls, up do's or styling for short hair - plant based hair gel will give you the extra support you need without the helmet feel of toxic gel.

PRODUCTS DETAILS

The World's Cleanest, Plant-Based Kids Hair Gel! 

• Australian Made and Owned
• Plant-Based
• Just like the name, contains no nasties!
• No SLS, SLES, EDTA or Parabens
• Gluten, Dairy & Nut Free
• Made using Native Australian Extracts
• Nature-identical Fragrance
• Natural Preservative
• Provides a Medium Hold
• Is Made with Curly Girl Method Safe Ingredients
• Is nourishing and doesn't leave hair feeling "crunchy"
• Cruelty Free and Vegan 
• Ages 3+ please patch test first

WHY WE LOVE IT

• Plant-Based & Natural Ingredients – Made with carefully selected plant-based ingredients, it’s free from harsh chemicals like SLS, PFAS, parabens, and phthalates, making it gentle on young, sensitive scalps.
• Curly Girl Method Safe – Formulated with nourishing Australian extracts like Emu Apple and Lilli Pilli, it enhances curls, controls frizz, and adds shine without the crunch.
• No Allergens – Free from gluten, dairy, nuts, and soy, making it a worry-free option for families with allergies or sensitivities.
• Medium Hold, No Fuss – Delivers just the right amount of hold to keep styles in place for school, play, and parties without sticky build-up or stiffness.
• Cruelty-Free & Aussie Made – Proudly made in Australia, vegan, and never tested on animals, so it’s as kind to the planet as it is to your child’s hair.

 Unlike your brother-in-law who lives with you, hair wants to move. You don’t need that sort of insubordination in your life. It’s time to show it who’s boss.

HOW TO USE

Use a small amount on your fingers to work through or on your hair where needed. This gel is lightweight and so easy to apply and leaves hair looking naturally in place!

INGREDIENTS

Say goodbye to dropped bottles and lost toys with the Baby & Toddler Bottle & Toy Strap. This practical and secure strap keeps your little one’s favourite items safely within reach at home, in the car, or while out and about. Designed for convenience, it attaches easily to strollers, high chairs, and car seats, preventing constant clean ups and lost items.

PRODUCT DETAILS

Universal Fit: Compatible with most baby bottles, Sippy cups, and toys.
Adjustable and Secure: Customisable length makes it easy to attach to various baby gear including strollers, high chairs, and prams.
Safe and Durable: Made from BPA-free, food grade silicone that is gentle on baby’s hands and gums.
Easy to Clean: Simply wipe or rinse for quick maintenance, boil or steam to sterilise.
Travel Friendly: Lightweight and compact, perfect for use on the go.

Why Parents Love It

No more bending down to pick up dropped items. The Baby & Toddler Bottle & Toy Strap keeps bottles and toys off the ground, reducing mess and frustration. It’s a simple, effective accessory that makes feeding and playtime easier and cleaner wherever you are.

Jack N’ Jill Kids Silicone Tooth & Gum Brush - Stage 3.

This unconventional looking toothbrush may be a little hard to appreciate at first. Hand it to a 2 or 3-year-old and watch them magically and intuitively brush their teeth almost immediately.

Made from 100% Medical/Food grade silicone, it's geniusness is that it's double sided - cleans top & bottom, front & back at the same time! You will be relieved and amazed at the same time!

Easy to use, gentle on gums, non-toxic and BPA Free, our Silicone Tooth & Gum Brush is gentle on tiny teeth and sensitive gums. Suitable for use with Jack N’ Jill Natural Toothpaste.

Stage 3 suitable for approx. 2 - 5 years.

Mix and match our TOG-rated Layers, designed to be worn as a pyjama underneath any of our swaddles or pouches for sleep, or on their own as daywear.

AGE

Our TOG-rated Layers range are designed to be worn underneath your baby's swaddle or pouch for extra warmth

ABOUT

Layers are the sleep essential designed to be worn under your baby's swaddle or sleeping bag, as part of our TOG-rated What to Wear sleep system. Made from a deliciously soft, stretchy organic jersey cotton, Layers can be worn as either the base layer (closest layer to baby's skin), a mid layer with a singlet or bodysuit underneath, or as daywear too!

MATERIALS & CARE

Materials

SIZE & SAFETY

Size

As this product is made from organic cotton and bamboo and is not treated with chemical fire retardants the following white fire label applies.

FIRE HAZARD LABEL according to AS/NZS 1249:2014: CAUTION Keep away from heat and flame.

A must-have Hey Doodle essential! Each pack contains 12 fine-tip markers in vibrant colours, perfect for creative play on your favourite mats. Whether you're building your collection or sharing with friends, these non-toxic, erasable markers are safe for little hands and mouths. The 2mm fine tips won't smudge once dry, making them ideal for both right and left-handed artists. Simply pop the lid back on after use to keep them fresh and ready for hours of imaginative colouring. Suitable for children aged 3+ years.

PRODUCT DETAILS 

• Ages 3+
• 2mm fine tip
• Pack of 12 fine tip markers

• Non-toxic markers that are erasable and safe for little hands and mouths. 

The Snuggle Hunny organic cotton jersey wrap with matching beanie is soft, snuggly and stretches with baby. Made from their signature SnuggleSoft organic cotton jersey fabric.

All Snuggle Hunny's prints start as hand-painted watercolour art and are exclusive to Snuggle Hunny.

This is not a toy. Use only under adult supervision. Remove headwear when putting baby to sleep.

PRODUCT DETAILS

• Lightweight & Breathable
• All Season
• Measures approx 100cm x 100cm
• Ideal to wrap your baby as a swaddle
• Multi-Use: Blanket for the cot/bassinet, pram cover/blanket when out and about, cover while feeding or a snuggly blankie
  
• Includes 1 x Jersey Wrap and 1 x Matching Beanie
• 95% Organic Cotton, 5% Elastane
• Designed in Australia. Made in China.
• Cold gentle machine wash. Do not bleach. Do not tumble dry. Hang to dry in the shade. Cool iron inside out. Do not dry clean.

Step into a world where teething turns into a magical journey with Diplo the Dragon!

Diplo, a whimsical creation with a blend of a gentle diplodocus and a mythical dragon.

Diplo is more than just a teether — he’s a magical journey to find comfort and enchantment.

Hold Diplo’s winding neck to chew on his soft prehistoric head, a tail to help reach further back into the mouth and 4 legs to offer more sold chewing support.

We’ve taken care of the important things, so you can focus on making memories.
Diplo the Dino-Dragon is  extremely eco-friendly, biodegradable 100% natural rubber with no holes, meaning no internal mould build up.

Ready in a gorgeous giftable box, Diplo is designed by an Australian mum who is no stranger to the teething journey.

Each Dino is created and painted by hand with natural food grade pigments.

Suitable from from birth to create connection, ready to hold from around 4+ months!

Certified for AUS/ NZ standards - AS/NZS8124

Smells like mandarin & grape and works perfectly on knots and as a leave in conditioner! It's also won a bunch of awards!

PRODUCT DETAILS

All Natural Curl Care Approved Mandarin & Grape Detangler which doubles as a great leave in conditioner!

ABOUT

Bring imagination to life with HeyDoodle Tales. Our very own original concept of a silicone book with flip pages that can STRETCH out and fold down to store away into a beautiful keepsake box! Filled with creative and educational activities, it is bound to keep your little one(s) occupied for ages! They include a story/theme, traceable elements, various activities and are such a great size for shared colouring too.

AGE

All kids (and parents *wink) ages 3-100! But, most engaging for ages 3-7.

HOW TO USE

Unpack the mat and pens from the box..
Read the story with your child or set up an invitation to colour-in independently. The long format also allows for multiple children to use simultaneously.
Discuss elements on the mat to increase engagement and learning.
Wipe with a damp cloth/ wet wipe when you’re done, pack up and go.

WHATS IN THE BOX?

Each box comes with:

- An 8-page reusable silicone colouring book,

- a set of 12 markers and

- a keepsake box- so you can stay organised while on-the-go!

Each book is thoughtfully designed and features an educational theme (ie counting, days of the week, farm animals, numbers) so your kids can learn and explore as they colour!

MATERIALS

Reusable silicone mat - 100 % premium grade silicone that is FDA approved and taste safe for your littlies!

Markers - Non-toxic markers that are erasable and safe for little hands and mouths. Will not smudge once dry, perfect for lefties.

Keepsake Box - Drawer box made from cardboard.

Stomp back over 70 years with me. I’m Dai no Osore, the “Immense Dread” of 1950s Shinjuku. Said to predate a cinematic age, was I inspired by ancient reptiles?

Konnichiwa! I’m Dai no Osore, a plush dinosaur from Tokyo’s Shōwa era, a time when cinema roared to life and metal gave way to shiny new plastics.

Am I a TRex? A Stegosaurus? Or just a cheeky trick of movie magic?

With my deep green fur and terrific dorsal fins, I’m a plush for those who see wonder in the fearsome and feel fondness for great beasts and the golden age of film.

Why I'm a Keeper

• Wondersoft. Ridiculously soft plush, scientifically hard to resist. Cuddles compulsory.
• Stamped in Time. Each Wonderling carries a story from their world to yours.
• Keep-Culture. Crafted from durable, sustainable materials.
• Collectibly Numbered. Comes with a unique authenticity code for display, gifting, or archival mischief.
• Quantum Leap. Time-traveled from real historical moments, anywhere from 30 to 350 years ago.
• Safety Assured. Supply chain-friendly and certified to meet global safety standards.

Behind the Seams 

• Made from 100% recycled post-consumer polyester
• Three huggable sizes to suit different needs. Choose from small (100–140g), medium (230–330g), or large (370–590g) - each gently weighted with safe, natural quartz beads
• Time travel ticket and self-penned postcard included as part of every Wonderling's journey
  

Vintage look, modern play constructed.

How to Look After Me

The Malarkey Kids Munch Mitt is the original, mom-created teething mitten that babies love. A ‘handy’ solution for infants of all ages and sizes, the Munch Mitt provides relief from teething pain in a safe, easy-to-clean product that goes wherever they do. Suggested age range 3-7 months. The Munch Mitt is made from 100% food-grade silicone and is BPA and phthalate-free. The textured flexible silicone surface provides soothing teething relief. It has a secure adjustable strap and protects baby’s hands from excess saliva and chewing. It also comes with a washable travel pouch.

There's a new cup in town. This sleek newcomer has a magnetic hinged lid and a comfortable lip for smooth sipping. Plus the base fits nicely under any standard coffee machine, making it your go-to for daily coffee runs!

• Size: 12oz / 355ml 8.1cm (W) x 11.3cm (H)
• Fits under standard coffee machines
• Triple-wall vacuum insulated
• Ceramic lined for a better taste experience
• Tritan top with a magnetic flip back lid
• Lid is compatible with frank green straws
• Dishwasher-safe lid. Base is handwash only
• Microwave safe: No

Important: Remove the lid or ensure the lid flap is in the open position when liquid is above 65°C/150°F to ensure pressure does not build up internally.

Make every smoothie moment a joy with Chino Club's new printed kids and toddler smoothie cups with lid and straw - specially crafted to meet all your little one's smoothie needs! Perfect for ages 0-7 years.

Introducing the brand new printed smoothie cups with lid and straw - complete in a cute gift box.

The newest addition to the Chino Club family ticks all the boxes for you and your little one, making breakfast and snack time a breeze!

• The perfect 200ml size suitable for toddlers and kids aged 1-7
• Perfect for at-home and on-the-go brekkie and snack time
• Snap on firm lid and silicone straw with a stopper to keep the straw in place *straw included
• Wide straw for easy cleaning with a straw brush
• Stainless steel inside and LFGB approved soft silicone on the outside to avoid little hands getting cold!
• BPA and phthalates free 
• Dishwasher safe - wash before first use and between uses
• Complete in cute gift box

All cups including bamboo fibre and stainless steel smoothie cups are dishwasher safe to a maximum of 60 degrees.

Please ensure the cup has cooled after dishwashing prior to giving to children.

Please do not microwave.

Create, peel, and stick with HeyDoodle’s Peel & Stick Paints, a fun and reusable way for kids to bring their artwork to life!

Simply outline, fill it in, let it dry overnight, and peel to reveal a flexible piece of art that sticks to windows, mirrors, tiles, and other smooth surfaces. From decorating bedrooms to personalising play spaces, the possibilities are endless.

Made with non-toxic, kid-safe ingredients, these paints are specially formulated not to stain your Hey Doodle silicone mats so the creativity stays on the page, not on your surfaces.

🎨 Bold, vibrant colours

✨ Infused with shimmery, glitter-filled colours
🧽 Peels off cleanly with no residue
✅ Non-toxic and safe for little hands
🧼 Won’t stain HeyDoodle mats
🪟 Sticks to glass, mirrors, tiles & more

HOW TO USE 

Method 1: Outline & Fill 🎨

1. Outline your design with the black paint and let it dry.
2. Fill it with your favourite colours and leave to dry overnight.
3. Peel to reveal your masterpiece!

Method 2: Colour & Overlay ✨

1. Colour in an object from your favourite mat using the markers.
2. Outline the object with the black marker.
3. Cover the entire design with the white paint and leave to dry overnight.
4. Peel to reveal your artwork, now made to last forever!

PRODUCT DETAILS