WHOLE STORE | Excluding Rolife and Jellycat!

Add a playful, heartwarming touch to your tree with these charming Rosa Christmas pendants. This set includes four soft ornaments: Rosa, a gingerbread man, a Christmas tree, and a snowflake, designed to create a cosy, festive feel. Lightweight and gentle, they’re perfect for little hands to help decorate and enjoy. 

PRODUCT DETAILS 

• Charming Festive Set: Includes four adorable soft ornaments featuring Rosa and classic Christmas shapes for a cohesive holiday look.
• Soft and Child-Friendly Design: Lightweight and gentle materials make these decorations safe and perfect for little helpers.
• Perfect for Tree Decorating: Adds a warm, playful touch to your Christmas tree and enhances your festive home décor

A hug for comfort, wherever and whenever it’s needed! This sweet little deer is designed to soothe and snuggle, offering warmth and reassurance through its beautifully soft fabric.

Featuring soft tabs, delicate Fairy Garden embroidery, and an easy-to-hold design for little hands, it’s perfect for everyday comfort. With a handy loop to attach a pacifier, it keeps baby’s essentials close while becoming a treasured companion.

PRODUCT DETAILS

• Compact & Travel-Friendly: Small and lightweight, cuddle cloth is easy to pack into a bag or pram. Perfect for comfort on the go, whether you’re heading out for the day or settling in for a nap
• Fairy Garden Collection: Part of the charming Fairy Garden collection, this cuddle cloth features an adorable deer design that brings a touch of woodland fun to cuddle time
• Soft, Textured & Engaging: Designed with little hands in mind, the cuddle cloth includes small fabric tabs for tactile exploration, a plush deer head for extra comfort, and a soft, fluffy texture that’s perfect for snuggling
  

A friend for sweet dreams. The Cuddle Goose Light & Sound offers love, comfort, and security with its gentle glow and soothing sounds, such as a soft melody, heartbeat, and womb sounds. This adorable little goose helps your baby relax and drift off to sleep and is made from cuddly soft fabric. A comforting companion for day and night.

PRODUCT DETAILS

• Versitile Range of Colours: Designed to glow in a range of colours, this soft and cuddly goose is the perfect additon to any nursery
• Soft and soothing sounds: Crafted for your child’s comfort and security this little goose can play a soft melody, a steady heartbeat or wombsounds to keep your baby relaxed and calm
• Soft Textures & Child-Safe: Crafted from soft and durable materials this little cuddly goose is the perfect toy for young children both day and night
• Gender-Neutral Colour Palette: Designed in soft, neutral tones, the newborn naturals range makes the perfect gender-neutral gift. Ideal for baby showers, newborn presents, or anyone looking for a timeless and inclusive gift
• Suitability: From birth
• Product Dimensions: L: 120mm x W: 140mm x H: 230mm
• Weight:  0.7 kg
  

A playful companion for on the go. The Newborn Naturals Stroller Toy Chain makes every ride more fun with its soft figures and subtle rattling sound.

Easily attachable to the stroller, ensuring your little one always has something to look at and explore. Made from soft materials in soothing tones, perfect for tiny hands to grasp and feel. A sweet companion for joyful outings!

PRODUCT DETAILS

• Engaging Sensory Toys: Includes four adorable toys with rattle, squeak, and crinkle sounds, offering a variety of textures and audio stimulation.
• Supports Early Development: Encourages hand-eye coordination and sensory exploration through interactive play during walks and travel.
• Easy On-the-Go Attachment: Designed with a plastic loop on both ends, making it easy to attach securely to strollers, car seats, and other baby gear for convenient entertainment anywhere.
• Gender-Neutral Colour Palette: Designed in soft, neutral tones, the newborn naturals range makes the perfect gender-neutral gift. Ideal for baby showers, newborn presents, or anyone looking for a timeless and inclusive gift

Ready to roll and explore? This soft safari-themed activity ball invites little ones to discover through play. Each panel features a new texture, shape, or playful detail to stimulate the senses. 

Perfect for grabbing, rolling, and feeling, it’s made from super soft materials for endless adventures and interactive fun.

PRODUCT DETAILS

• Multi-Sensory Play, different textures and elements encourage exploration and sensory development.
• Easy to Grab and Roll, designed for little hands to hold, throw, and roll.
• Perfect Gift for Little Ones, a thoughtful baby shower gift and ideal gift for newborns

PLEASE NOTE: THIS IS A BULKY ITEM. A $25 shipping fee will be applied per item. Please note this item is not eligible for free shipping.

Snap snap! Meet this extra large, soft crocodile full of playful surprises. Little ones can explore different textures, discover the sweet bird, and enjoy the gentle sound of rattling beads.

With a silicone teething ring for added comfort, this cuddly toy is perfect for
snuggling, exploring, and sensory play, especially during tummy time.

PRODUCT DETAILS

• Multi-Sensory Play: Features textures, sounds, and interactive elements to stimulate curiosity and development
• Teething-Friendly Design: Includes a silicone ring to soothe little gums during teething
• Soft and Cuddly Companion: A plush toy perfect for comfort, play, and everyday adventures
• Suitability: Birth +
• Product Dimensions: L: 930mm x W: 400mm x H: 260mm
• Weight: 1.05 kgs
  

Flap flap! Meet this adorable activity cuddle flamingo, full of playful surprises. Little ones can explore soft fabrics, discover a plastic mirror, and play with rings and a teething ring that soothe and engage.

With her charming details and gentle design, she’s a perfect companion for cuddles, comfort, and sensory discovery. 

PRODUCT DETAILS

• Multi-Sensory Play, includes textures, a mirror, and interactive rings to stimulate curiosity and development.
• Teething Comfort Included, features a silicone ring to help soothe little gums.
• Soft and Cuddly Companion, a plush toy designed for comforting hugs and playful exploration.

Roar! Meet the activity cuddle lion, a soft friend full of playful surprises. Little ones can explore different textures, discover a plastic mirror, rattling rings, and a cheerful bird. 
With a soothing silicone teething ring, it’s perfect for cuddling, comfort, and sensory play, while adding a charming touch to the nursery. 

PRODUCT DETAILS

• Multi-Sensory Play, features textures, sounds, and interactive elements to stimulate curiosity and development.
• Teething Comfort Included, comes with a silicone ring to help soothe little gums.
• Soft and Cuddly Design, a plush toy perfect for comforting hugs and everyday play.

Snap & Flap! Meet this playful little crocodile & flamingo, always ready for adventure. With different textures and fun details, these activity hangers invites little ones to explore, play, and discover.

Easily attachable with a plastic ring, it’s perfect for strollers, cots, and on-the-go fun, ready for adventures big and small.

PRODUCT DETAILS

• Interactive Sensory Play: The crocodile includes a mirror while the flamingo functions as a gentle rattle and both offer textures to stimulate curiosity & development. 
• Interactive and Engaging Design: Encourages shaking, touching, and exploring through playful elements
  
• Easy to Attach Anywhere: Comes with a sturdy plastic ring for quick attachment to strollers, car seats, and more
• Suitability: Birth +
• Crocodile Product Dimensions: L: 210mm x W: 60mm x H: 260mm
  
• Flamingo Product Dimensions: L: 180mm x W: 80mm x H: 340mm

Flap flap! This soft flamingo cuddle cloth is a loyal little friend for your baby. With cheerful details, playful labels, and a handy loop for a dummy or teething ring, it invites comfort and discovery. Made from beautifully soft materials, it’s perfect for cuddles at home or on the go.

PRODUCT DETAILS

• Soft and Comforting Design, a gentle cuddle cloth, perfect for soothing and snuggling.
• Handy Dummy Loop, keeps essentials close by for added convenience.
• Perfect Gift for Little Ones, a thoughtful baby shower gift and ideal gift for newborns.

Roar! This soft lion cuddle cloth is a loyal little friend for your baby. With cheerful details, playful labels, and a handy loop for a dummy or teething ring, it invites comfort and discovery. 

Made from beautifully soft materials, it’s perfect for cuddles at home or on the go.

PRODUCT DETAILS

• Soft and Comforting Design, a gentle cuddle cloth, perfect for soothing and snuggling.
• Handy Dummy Loop, keeps essentials close by for added convenience.
• Perfect Gift for Little Ones, a thoughtful baby shower gift and ideal gift for newborns.

Snap snap! Meet this sweet crocodile, a soft friend from the Safari Friends collection. With different textures and playful details, this cuddly toy invites little ones to explore, snuggle, and discover.

Perfect as a stuffed animal for playtime, comfort, or nursery décor, this plush toy is made from wonderfully soft polyester for endless cuddling fun. 

FEATURES

• Soft and Comforting Design - Made from gentle materials, perfect for cuddles and reassurance.
• Sensory Play and Discovery - Features varied textures and details to engage curious little hands.
• Versatile and Playful Design - Ideal as a plush toy for play, comfort, or a charming nursery decoration.

Ready for a safari adventure? Meet Rosa and Jim, the brave Safari Rangers! With their huggable design, cheerful outfit, and a sweet safari friend in their arms, they're always prepared to explore.  

Perfect for cuddles, storytelling, and imaginative play, Rosa and Jim are made from wonderfully soft materials and ready to join every adventure. 

PRODUCT DETAILS

• Soft and Cuddly Design: Made from gentle materials, perfect for hugs and comforting play.
• Encourages Imaginative Play: Inspires storytelling and role-play adventures with Ranger Rosa.
• Perfect Adventure Companion: Easy to carry along for playtime at home or on the go.

Ready for a cuddle? This sweet elephant with big ears is the perfect companion for comfort and play. Made from soft fabric with playful leaf embroidery, it’s designed to be taken everywhere on little adventures. 
A warm and reassuring friend, always ready for a hug.

PRODUCT DETAILS

• Soft and Snuggly Design, this stuffed animal toy is made from gentle plush materials, perfect for comforting cuddles.
• Perfect On-the-Go Companion, lightweight and easy to take along for adventures anywhere.
• Adorable and Playful Details, features charming leaf accents that add a fun and unique touch.

Meet your new cuddle buddy! This sweet little hippo from the Safari Friends collection is perfect for snuggling and play. With a cute flower detail and soft materials, it brings warmth, comfort, and endless cuddling fun. 

PRODUCT DETAILS

• Soft and Snuggly Design, this stuffed animal toy is made from gentle plush materials, perfect for comforting cuddles.
• Perfect On-the-Go Companion, lightweight and easy to take along for adventures anywhere.
• Adorable and Playful Details, features charming leaf accents that add a fun and unique touch.

Ready for a roaring cuddle? This soft lion is perfect for comfort and play. With its fluffy mane, gentle embroidery, and playful leaf embroidery, it invites imagination and reassurance. Made from wonderfully soft materials, it’s perfect for little hands.

PRODUCT DETAILS

• Soft and Snuggly Design, this stuffed animal toy is made from gentle plush materials, perfect for comforting cuddles.
• Perfect On-the-Go Companion, lightweight and easy to take along for adventures anywhere.
• Adorable and Playful Details, features charming leaf accents that add a fun and unique touch.

Let your little one enjoy playful discovery with this soft flamingo squeeze rattle! Designed for tiny hands to easily grasp, it encourages sensory exploration through gentle movement and sound. The soft, cuddly material makes it perfect for both playtime and comfort, while the cheerful flamingo design adds a fun and engaging touch to early development.

PRODUCT DETAILS

• Five Adorable Hanging Toys: Includes five soft Safari-themed animals that gently rotate, capturing baby’s attention and encouraging visual development
• Soothing Musical Motion: Plays a gentle lullaby while the figures slowly spin, helping to calm and relax your little one
• Stylish Nursery Décor: Made from natural wood and soft materials, adding a warm and charming touch to any nursery space
• Suitability: Birth +
• Product Dimensions: L: 80mm x W: 75mm x H: 170mm
  

Take a little friend with you wherever you go! These Safari Friends keychains are made from soft materials and features a charming design that brings a smile every time. 

Perfect for attaching to a bag, coat, or keys, it adds a playful touch while keeping your essentials close. 

PRODUCT DETAILS 

• Adorable Everyday Companion: A cute plush design that adds a little bit of adventure and personality to bags, coats or keyrings.
• Soft and Lightweight: Made from plush materials, perfect for everyday use.
• Easy to Attach: Designed to securely clip onto keys or accessories for on-the-go charm.