WHOLE STORE | Excluding Rolife and Jellycat!

Unlock a peaceful sleep for little minds.

Elevate your child’s bedtime routine with our enchanting Magnesium Oil, sourced from the pristine depths of the Dead Sea. Immerse them in the tranquillity of this premium mineral, known to alleviate magnesium deficiency, soothe restless sleep, ease anxiety, tame growing pains, and enhance concentration.

Enjoy by spraying directly onto the skin and gently massaging in, or pour 50ml into a bath or foot spa for a soothing 20 minute soak. Ideal for use both before and after exercise or as part of your bedtime routine.

Discover Dream Aromatherapy Mist - your child's sleep companion, thoughtfully designed and made in Australia.

Quality sleep is vital for babies, kids, and teenagers. Our mist induces a natural slumber with gentle, warming notes of witch hazel, vetiver, lavender, and Roman chamomile, creating a peaceful bedtime routine.

Prioritise your child's well-being with this essential mist, perfect for baby gifts and promoting restful nights. Embrace bedtime tranquility, support their growth, and ensure they wake up refreshed and ready for new adventures!

Features:

Promotes restorative sleep
Aids physical healing
Encourages creative brain development
Gentle and calming scent
Suitable for babies, children, and teenagers
Designed in Australia.

Introducing Focus Aromatherapy Mist - designed and made in Australia to enhance kids' concentration and mindfulness.

Amidst distractions, children need a calm mind for focused play, study, or self-reflection. Our mist contains lemongrass, lime, eucalyptus, peppermint, and Australian lemon myrtle, uplifting young minds and aiding concentration.

With natural energy-boosting properties, the mist fosters attentiveness during playtime, study, or reflective moments, making it an ideal baby gift.

Features:

Enhances concentration
Uplifting citrus scent
Promotes tranquility
Suitable for kids and teens
Designed in Australia.

PRE-ORDER - SHIPPING 10 OCTOBER 2024!

Elevate your child's bath time into a blissful wellness experience with our Calm Kids Wellness Soak. Crafted with care, this expertly formulated blend of essential minerals embraces your child's well-being, addressing the disruptive effects of magnesium and mineral deficiencies.

This calming mineral fusion is designed to soothe nerves, ease muscle fatigue, fortify growing bones, and replenish essential minerals, promoting your child's holistic wellness journey.

Enriched with the essence of lavender oil extract, our Wellness Soak transforms bath time into a serene oasis, inviting your child to unwind and find tranquillity.

Introducing our Mindfulness Magic Ball - a perfect toy for kids to cultivate mindfulness and relaxation! Also known as the Hoberman Sphere, this expandable ball teaches mindful breathing techniques.

Designed with a calming colour palette, the ball engages children in mindfulness practice. Suitable for homes, classrooms, and daycare centers, ideal for kids aged 3+.

Features:

Encourages mindfulness and focus.
Demonstrates lung and breath movements.
Expandable with moving parts.
Enhances emotional awareness.
Ideal for back-to-school and baby gifts.
Promotes relaxation and reduces stress.

Bring the magic of mindfulness to your little ones with our Mindfulness Magic Ball - a must-have kids' toy! Shop now for a calming experience.

Elevate bath time into a serene escape with our Dream Drops. Free from artificial additives, our all-natural bath bombs are infused with the calming essence of lavender and the relaxing benefits of magnesium, ensuring a soothing, pure, and effervescent experience. Perfect for calming the mind and preparing your child for a peaceful rest.

Say Hello to your Hydration Hero

Hydramama is a zero sugar hydration drink made with Sodium, Potassium, Magnesium, Vitamin B6, Vitamin C and Methylated Folate. Designed with expecting and new parents in mind, from pre-conception right through to postpartum and beyond.

Created by a mum who’s been there, and backed by midwives.

DESCRIPTION - WHY IT IS GREAT:

Hydramama is a formulated beverage designed with expecting and new parents in mind, from pre-conception right through to postpartum and beyond.

Formulated with Magnesium, Sodium, Potassium, Vitamin C, Vitamin B6 and bioavailable Methylated Folate, and available in 10 delicious flavours, it’s simple to mix and easy to love. 

🥇 CLEAN + CONSCIOUS AWARDS 2024: Gold in the "Best Women's Health Product" category.

🥇 BOUNTY BABY AWARDS 2025: Gold Medal in "Best Product or Service for Mum" category.

🥈 BOUNTY BABY AWARDS 2025: Silver Medal in "Best Vitamin or Supplement for Mum" category.

🥈 BOUNTY BABY AWARDS 2024: Silver Medal in "Best Vitamin or Supplement for Mum" category.

🥉 BOUNTY BABY AWARDS 2024" Bronze Medal in "Best Product or Service for Mum" category.

WHY HYDRAMAMA?

Clean hydration support, every day. Some days, water just doesn't cut it. Designed with real parents at the centre, Hydramama is a great-tasting, sugar-free hydration drink, simple to use and make a part of your daily routine.

Hydramama is carefully formulated with the nutritional needs of women in mind, a true hydration support for motherhood. Suitable for use during pregnancy, while breastfeeding, and for the whole family. 

FORMULATED WITH: 

• Magnesium + sodium + potassium: magnesium supports electrolyte balance and nerve and muscle function.

• Methylated Folate & Vitamin B6: containing a bioavailable source of folate alongside vitamin B6, nutrients involved in energy metabolism and general wellness.

• Vitamin C: helps to reduce tiredness and fatigue and support immunity.

Zero sugar, no artificial colours, full of flavour. The Hydramama range offers clean, refreshing hydration support.

Hydramama is proudly Endorsed by the Australian College of Midwives, and designed to support parents from pre-conception to postpartum and beyond. 

HOW TO USE

Mix one sachet (8g) into 250-600mL of cold water. Enjoy as required. Suitable for pregnancy, breastfeeding and for children, following advice from your healthcare professional.

WHATS INSIDE HYDRAMAMA?

Magnesium + Minerals (Sodium + Potassium) 

Magnesium supports electrolyte balance, as well as nerve and muscle function. It also contributes to a reduction of tiredness and fatigue and supports psychological function.

Vitamin C

Vitamin C contributes to energy metabolism, immune system function, and connective tissue function. It also contributes to a reduction of tiredness and fatigue.

Vitamin B6

Vitamin B6 contributes to normal energy metabolism, nervous system function, red blood cell formation, and the regulation of hormonal activity.

Bioavailable Methylated Folate

Contains bioavailable folate (50µg per serve, 25% RDI). Folate contributes to maternal tissue growth during pregnancy, normal blood formation, and a reduction of tiredness and fatigue.

*Please note: Hydramama is designed to complement a balanced diet and is not intended as a replacement for prenatal vitamins.

INGREDIENTS

Natural Sweetener (Erythritol), Mineral Salts (Sodium Chloride, Potassium Phosphate, Magnesium Glycinate, Sodium Citrate), Food Acid (Citric), Natural Flavours, Natural Colour, Vitamins [Ascorbic Acid, Pyridoxine Hydrochloride (Vitamin B6), L-Methyl Folate Calcium (Vitamin B9)].

Formulated beverage when made up as per instruction. This product should be consumed alongside a nutritious diet. Store below 25°C in a cool dry place, away from direct sunlight.

Hydramama is a formulated beverage when prepared as directed, made in accordance with the Food Standards Code (FSANZ) for Australia and New Zealand. It is intended to be enjoyed alongside a balanced diet. If you are pregnant or breastfeeding, considering use for a child, have any underlying health conditions, take medications or supplements, consult a healthcare professional before use.

Mofusand blind boxes are a beloved collection of collectible items, showcasing adorable cat figurines in a variety of costumes. Created by the Japanese artist Juno, these charming miniatures are celebrated for their cute and quirky designs. Volume 1 offers five unique designs to collect.

• Height: 45-55mm
• Material: PVC
• For ages 6 years +

IMPORTANT INFOMATION

• This product is a Blind Box and items are allocated completely at random
• We are unable to select specific characters, designs, or variations
• Due to the random nature of Blind Boxes, we do not offer exchanges, refunds, or returns based on preference, disappointment, or duplicate items received
• By purchasing, you acknowledge and accept these terms

Mofusand blind boxes are a beloved collection of collectible items, showcasing adorable cat figurines in a variety of costumes. Created by the Japanese artist Juno, these charming miniatures are celebrated for their cute and quirky designs. Volume 2 offers five unique designs to collect.

• Height: 45-55mm
• Material: PVC
• For ages 6 years +

IMPORTANT INFOMATION

• This product is a Blind Box and items are allocated completely at random
• We are unable to select specific characters, designs, or variations
• Due to the random nature of Blind Boxes, we do not offer exchanges, refunds, or returns based on preference, disappointment, or duplicate items received
• By purchasing, you acknowledge and accept these terms

Mofusand blind boxes are a beloved collection of collectible items, showcasing adorable cat figurines in a variety of costumes. Created by the Japanese artist Juno, these charming miniatures are celebrated for their cute and quirky designs. Volume 3 offers five unique designs to collect.

• Height: 45-55mm
• Material: PVC
• For ages 6 years +

IMPORTANT INFOMATION

• This product is a Blind Box and items are allocated completely at random
• We are unable to select specific characters, designs, or variations
• Due to the random nature of Blind Boxes, we do not offer exchanges, refunds, or returns based on preference, disappointment, or duplicate items received
• By purchasing, you acknowledge and accept these terms

Mofusand blind boxes are a beloved collection of collectible items, showcasing adorable cat figurines in a variety of costumes. Created by the Japanese artist Juno, these charming miniatures are celebrated for their cute and quirky designs. Volume 4 offers five unique designs to collect.

• Height: 45-55mm
• Material: PVC
• For ages 6 years +

IMPORTANT INFOMATION

• This product is a Blind Box and items are allocated completely at random
• We are unable to select specific characters, designs, or variations
• Due to the random nature of Blind Boxes, we do not offer exchanges, refunds, or returns based on preference, disappointment, or duplicate items received
• By purchasing, you acknowledge and accept these terms

The MOONIE Humming Plush range soothe and lull children to sleep with safe pink noise recorded in a natural environment.

The sounds of MOONIE's humming friend are recordings of natural pink noise, not computer-generated noise.

Because the sound of a heartbeat is a recording from inside the mother's abdomen, the baby can calm down and feel safe with the familiar sound. The roar of sea waves was recorded on the Baltic Sea, and the sounds of a forest stream in the Tatra Mountains.

MOONIE also plays a lullaby that lulls little ones to sleep with the soothing sounds of the kalimba. It also features two classical pieces by Claude Debussy: "Clair de Lune" and "Rêverie."

PRODUCT DETAILS

• Plush toy made of organic cotton
• Made in Europe
• Sounds of nature and classical music
• Adjusting the volume and playback time of the noise
• Voice recording function
• Motion-activated light mode
• 7 colors of light
• Intelligent cry detector
• USB-C charging
• Built-in battery with charge indicator

WHY PINK NOISE?

Babies, while still in their mother's womb, are surrounded by low-frequency sounds, which is why MOONIE's soothing sounds are safe, natural pink noise dominated by low-frequency sounds.

In pink noise, the acoustic power of high frequencies decreases, making high-frequency sounds at a safe level for babies and almost inaudible to adults.

MOONIE pink noise muffles ambient sounds, so everyday household noises do not wake your baby from sleep.

The humming friend MOONIE has a volume control module, so you can choose the appropriate volume level for your child's conditions and needs.

HUMMING NIGHT LIGHT

Each MOONIE humming plush is also a night light that can shine in 7 different shades.

The soft light allows you to feed and change your baby without turning on the overhead light.

When the baby starts crying, the light turns on with a humming sound, illuminating and soothing the baby.

The LED lamp does not heat up and is completely safe.

The humming bunny and the humming bear MOONIE are also great for older children who often experience night terrors and fear the dark. In these situations, you can turn on just the lamp without making any noise and leave it on all night to provide your child with a sense of comfort.

MOONIE also has a motion-activated light function. Simply shake the toy and the light will instantly turn on, providing your little one with a sense of calm and security.

HUMMING TIMER AND CRY SENSOR

MOONIE allows you to easily select the humming time for 30, 60 or 90 minutes, so you can tailor it to your baby's needs.

The MOONIE Humming Bear and Humming Bunny have an intelligent crying sensor, designed for situations in which the baby suddenly wakes up from sleep.

The intelligent cry sensor feature ensures your baby's peaceful sleep. As soon as your baby wakes up and starts crying, MOONIE releases safe, natural pink noise to soothe your little one.

Depending on the selected time, MOONIE will mute after 30, 60, or 90 minutes and automatically enter standby mode for 3 hours. A baby's cry activates the last selected noise for another 20 minutes, then the cycle repeats.

USB CHARGING

Bringing a newborn into your home is a huge change and a challenge. There's no point in making your life even more difficult with 3 a.m. wake-up calls and battery changes. Our module charges via USB. Convenient, economical, and eco-friendly.

MOONIE is a humming toy that doesn't require batteries and comes with a pre-charged module. It can be used right out of the box. When designing the MOONIE humming bunny and teddy bear, we wanted the toy to be environmentally friendly and not require constant purchases of new batteries.

The MOONIE module requires 3 hours to fully charge. A fully charged battery lasts for approximately 8 hours of continuous use with lights and sounds on. The MOONIE humming toy comes with a USB-C cable.

VOICE RECORDING

The voice recording feature allows you to record your own sounds, allowing parents to record soothing words or lullabies, ensuring their baby feels close even when they are not around.

Older children can also use this feature for fun, recording and playing back their voices. Importantly, recording works without having to remove the module from the toy.

GOTS CERTIFIED ORGANIC COTTON

Toys from the MOONIE ORGANIC collection are made of GOTS-certified organic cotton.

The cotton comes from farms where no pesticides or toxic fertilizers are used, making it safe and ideal for newborns. Only non-toxic dyes are used to dye the cotton. The cotton comes exclusively from organic farms in Europe. Organic cotton uses 50% less water than industrial cotton.

The MOONIE Humming Plush range soothe and lull children to sleep with safe pink noise recorded in a natural environment.

The sounds of MOONIE's humming friend are recordings of natural pink noise, not computer-generated noise.

Because the sound of a heartbeat is a recording from inside the mother's abdomen, the baby can calm down and feel safe with the familiar sound. The roar of sea waves was recorded on the Baltic Sea, and the sounds of a forest stream in the Tatra Mountains.

MOONIE also plays a lullaby that lulls little ones to sleep with the soothing sounds of the kalimba. It also features two classical pieces by Claude Debussy: "Clair de Lune" and "Rêverie."

PRODUCT DETAILS

• Plush toy made of organic cotton
• Made in Europe
• Sounds of nature and classical music
• Adjusting the volume and playback time of the noise
• Voice recording function
• Motion-activated light mode
• 7 colors of light
• Intelligent cry detector
• USB-C charging
• Built-in battery with charge indicator

WHY PINK NOISE?

Babies, while still in their mother's womb, are surrounded by low-frequency sounds, which is why MOONIE's soothing sounds are safe, natural pink noise dominated by low-frequency sounds.

In pink noise, the acoustic power of high frequencies decreases, making high-frequency sounds at a safe level for babies and almost inaudible to adults.

MOONIE pink noise muffles ambient sounds, so everyday household noises do not wake your baby from sleep.

The humming friend MOONIE has a volume control module, so you can choose the appropriate volume level for your child's conditions and needs.

HUMMING NIGHT LIGHT

Each MOONIE humming plush is also a night light that can shine in 7 different shades.

The soft light allows you to feed and change your baby without turning on the overhead light.

When the baby starts crying, the light turns on with a humming sound, illuminating and soothing the baby.

The LED lamp does not heat up and is completely safe.

The humming bunny and the humming bear MOONIE are also great for older children who often experience night terrors and fear the dark. In these situations, you can turn on just the lamp without making any noise and leave it on all night to provide your child with a sense of comfort.

MOONIE also has a motion-activated light function. Simply shake the toy and the light will instantly turn on, providing your little one with a sense of calm and security.

HUMMING TIMER AND CRY SENSOR

MOONIE allows you to easily select the humming time for 30, 60 or 90 minutes, so you can tailor it to your baby's needs.

The MOONIE Humming Bear and Humming Bunny have an intelligent crying sensor, designed for situations in which the baby suddenly wakes up from sleep.

The intelligent cry sensor feature ensures your baby's peaceful sleep. As soon as your baby wakes up and starts crying, MOONIE releases safe, natural pink noise to soothe your little one.

Depending on the selected time, MOONIE will mute after 30, 60, or 90 minutes and automatically enter standby mode for 3 hours. A baby's cry activates the last selected noise for another 20 minutes, then the cycle repeats.

USB CHARGING

Bringing a newborn into your home is a huge change and a challenge. There's no point in making your life even more difficult with 3 a.m. wake-up calls and battery changes. Our module charges via USB. Convenient, economical, and eco-friendly.

MOONIE is a humming toy that doesn't require batteries and comes with a pre-charged module. It can be used right out of the box. When designing the MOONIE humming bunny and teddy bear, we wanted the toy to be environmentally friendly and not require constant purchases of new batteries.

The MOONIE module requires 3 hours to fully charge. A fully charged battery lasts for approximately 8 hours of continuous use with lights and sounds on. The MOONIE humming toy comes with a USB-C cable.

VOICE RECORDING

The voice recording feature allows you to record your own sounds, allowing parents to record soothing words or lullabies, ensuring their baby feels close even when they are not around.

Older children can also use this feature for fun, recording and playing back their voices. Importantly, recording works without having to remove the module from the toy.

GOTS CERTIFIED ORGANIC COTTON

Toys from the MOONIE ORGANIC collection are made of GOTS-certified organic cotton.

The cotton comes from farms where no pesticides or toxic fertilizers are used, making it safe and ideal for newborns. Only non-toxic dyes are used to dye the cotton. The cotton comes exclusively from organic farms in Europe. Organic cotton uses 50% less water than industrial cotton.

Our Nursing Pads come in a convenient 6-pack set, perfect for new mums to prevent unexpected leaks while on the move. Crafted from luxuriously soft waterproof PUL and bamboo cotton, these pads fit effortlessly inside any bra or nursing top. Each pad measures 11cm in diameter, with the set packaged in a handy mesh drawstring bag.

Key Features:

• Leakproof: Absorbs leaks
• Sits seamlessly inside bras
• Easy care: Place in delicates bag in a normal wash cycle.
• Australian designed & owned
  
  

Materials:

• Outer layer: 100% Waterproof Polyester PUL
• Inner layer: Microfibre
• Under layer: Bamboo Cotton
  
  

Sizing:

• One size

Make nappy changes on the go a little easier with the Butter Blue Seersucker Change Mat - a practical, compact essential for busy parents. Designed to keep changing time simple wherever you are, it folds neatly into a convenient wallet-style design, making it easy to pop into your nappy bag, handbag or car.

Available in five bestselling seersucker designs, including Mosey Me's much-loved stripes and checks, each travel change mat features contrast piping and a pink wipeable lining that feels distinctly Mosey.

Made with a 100% cotton outer and 100% nylon lining, this portable change mat is easy to wipe down after use. Two internal pouches provide handy storage for nappies and wipes, while the easy Velcro tab keeps everything neatly closed when folded.

Whether you're heading out for a quick coffee or a full day away, this foldable baby change mats designed to make nappy changes more convenient, wherever the day takes you.

PRODUCT DETAILS

• Size: 67cm x 33 cm (open); 22cm x 33cm (folded)
• 100% cotton outer and 100% nylon lining for easy wipe down
  
• includes 2 internal pouches for storing nappies/ wipes
• Machine washable
• Easy velcro tab to close
• Compact folded wallet design

Make nappy changes on the go a little easier with the Mango Seersucker Change Mat - a practical, compact essential for busy parents. Designed to keep changing time simple wherever you are, it folds neatly into a convenient wallet-style design, making it easy to pop into your nappy bag, handbag or car.

Available in five bestselling seersucker designs, including Mosey Me's much-loved stripes and checks, each travel change mat features contrast piping and a pink wipeable lining that feels distinctly Mosey.

Made with a 100% cotton outer and 100% nylon lining, this portable change mat is easy to wipe down after use. Two internal pouches provide handy storage for nappies and wipes, while the easy Velcro tab keeps everything neatly closed when folded.

Whether you're heading out for a quick coffee or a full day away, this foldable baby change matis designed to make nappy changes more convenient, wherever the day takes you.

PRODUCT DETAILS

• Size: 67cm x 33 cm (open); 22cm x 33cm (folded)
• 100% cotton outer and 100% nylon lining for easy wipe down
  
• includes 2 internal pouches for storing nappies/ wipes
• Machine washable
• Easy velcro tab to close
• Compact folded wallet design

Make nappy changes on the go a little easier with the Pink Quartz Seersucker Change Mat - a practical, compact essential for busy parents. Designed to keep changing time simple wherever you are, it folds neatly into a convenient wallet-style design, making it easy to pop into your nappy bag, handbag or car.

Available in five bestselling seersucker designs, including Mosey Me's much-loved stripes and checks, each travel change mat features contrast piping and a pink wipeable lining that feels distinctly Mosey.

Made with a 100% cotton outer and 100% nylon lining, this portable change mat is easy to wipe down after use. Two internal pouches provide handy storage for nappies and wipes, while the easy Velcro tab keeps everything neatly closed when folded.

Whether you're heading out for a quick coffee or a full day away, this foldable baby change mats designed to make nappy changes more convenient, wherever the day takes you.

PRODUCT DETAILS

• Size: 67cm x 33 cm (open); 22cm x 33cm (folded)
• 100% cotton outer and 100% nylon lining for easy wipe down
  
• includes 2 internal pouches for storing nappies/ wipes
• Machine washable
• Easy velcro tab to close
• Compact folded wallet design

Make nappy changes on the go a little easier with the Pistachio Seersucker Change Mat - a practical, compact essential for busy parents. Designed to keep changing time simple wherever you are, it folds neatly into a convenient wallet-style design, making it easy to pop into your nappy bag, handbag or car.

Available in five bestselling seersucker designs, including Mosey Me's much-loved stripes and checks, each travel change mat features contrast piping and a pink wipeable lining that feels distinctly Mosey.

Made with a 100% cotton outer and 100% nylon lining, this portable change mat is easy to wipe down after use. Two internal pouches provide handy storage for nappies and wipes, while the easy Velcro tab keeps everything neatly closed when folded.

Whether you're heading out for a quick coffee or a full day away, this foldable baby change mats designed to make nappy changes more convenient, wherever the day takes you.

PRODUCT DETAILS

• Size: 67cm x 33 cm (open); 22cm x 33cm (folded)
• 100% cotton outer and 100% nylon lining for easy wipe down
  
• includes 2 internal pouches for storing nappies/ wipes
• Machine washable
• Easy velcro tab to close
• Compact folded wallet design