Built to last, our reusable food pouches are your secret weapon for baby’s weekly meal prep and will happily snuggle inside a lunchbox (think yoghurt, frozen smoothies, custard and more). For fast and easy meal prep simply make your desired meal (using our baby food maker) then pour in the healthy nutritious food, seal, freeze, store, warm and serve, all from the one pouch. Slide them into our pouch organiser for tidy storage in the fridge/freezer.

The 150ml size is perfect for both little Cherubs and bigger toddlers and kids. They are ready to use out of the box and so easy to clean and reuse (did we mention dishwasher safe?). Thick and strong, our pouches are made from the highest quality BPA and BPS free components with a durable anti-leak double ziplock .

For no mess feeding simply attach our food pouch spoons or spouts (perfect for independent feeding) to serve food straight from the pouch to mini’s mouth. Don’t forget to look down and admire that sparkling clean floor!

Get organised and label the pouches with our non toxic wash off labels. Store them tidily in your fridge/freezer with our pouch organiser with a handy first in first out design.

So ditch those single use supermarket pouches and go reusable, cut food costs and reduce waste whilst encouraging healthy eating. Winning!

DETAILS & CARE

• Suitable from when baby is 4 months plus through to toddler years and beyond.
• Ultra strong design to enable reuse over and over.
• Wide opening and easy to clean (as well as dishwasher safe).
• Name label and measuring guide
• Anti-leak double ziplock.
• Large anti-choke safety caps included.
• Bottle Warmer and Freezer safe
• Transparent – easy to check they are clean.
• These reusable baby food pouches are designed to be used anywhere, anytime
• Entirely BPA, BPS, Phthalate and PVC Free
• Size: 150ml

Cotton Blend Essential Mittens. Elastic cuff ensures a secure fit whilst eliminating exposed elastic bindings. Finished with a satin bow trim.

BIBS pacifier clip makes everyday life with a baby a bit easier.

Their pacifier clips are easy to use – just attach the metal clip to a piece of your child’s clothing and it prevents the pacifier from getting lost, or dirty by falling to the ground or floor. A practical product to be used both at home, in the stroller, or out and about.

This product is for you who want to combine usage and functionality, with a beautiful design matching your baby's favorite BIBS pacifier.

PRODUCT DETAILS

• 100% organic cotton
• Nickel-free metal clips that easily attach to your baby’s clothes
• Suitable for all BIBS pacifiers
• Measures 22 cm to meet specific rules and standards
• 100% organic cotton
• Nickel-free metal clip
• Wood

SAFETY & CARE

The Pacifier Clip cannot withstand being washed in the washing machine due to the wooden details and metal clip. If the product needs to be cleaned, you can spot-clean with warm water and mild soap. Afterward, take a towel and absorb the water from the fabric, and if the wood and metal clip has been exposed to water, remember to wipe them off thoroughly. Keep the metal clip open and let it air dry to make sure it is completely dry.

Universal Baby Food Pouch Spoons

Do you find that more food ends up on the floor than in bubs mouth at meal times? Us too! That’s why we created our no mess food pouch spoons. Simply screw the spoon onto our reusable food pouches or even the pre-made pouches from the supermarket and feed bub directly from the pouch. The only place food can go is in bub’s mouth. Perfect for no mess at home and on the go feeding.

Packed tidily in the included compact travel case, they stay nice and clean and cosy into nappy bag pockets when on the go. The shallow and wide mouth of the spoon makes it a breeze for bub to eat from. Are they dishwasher safe I hear you ask? Well of course. How easy is that!?

DETAILS & CARE

• BPA and Phthalate Free.
• Screw onto any supermarket pouch or Cherub Baby pouch.
• No mess feeding, food travels straight from pouch to bubs mouth.
• Perfect for introducing solids from 4m+

What’s in the box?

• 2 x Food Pouch Spoons 
• 1 x Travel Case 

A tray that truly thought of everything. Fill it up with breastmilk, purees, smoothies, and more to create the perfect-sized cubes for your BIBS Baby Feeder. Designed with grooves between compartments to minimize spills, and a silicone bottom for easy cube removal.

PRODUCT DETAILS

• Spill-Proof Design: Conveniently placed grooves between compartments
  help minimize spills, keeping each portion right where it belongs.
• Silicone Bottom: An easy-release silicone base helps cubes pop out easily with a gentle push — no mess, no hassle.
• Lid for Freshness: Keep meals as fresh as the moment they’re made with an included lid that seals in flavor and nutrients.
• BPA-Free: Crafted from BPA-free, 100% food-grade materials, ensuring every cube is safe and healthy for your little one.
• Easy to Clean: Designed for total convenience, the tray is dishwasher safe— making cleanup as easy as mealtime prep.
• Perfectly Sized for BIBS Feeder: Create perfectly portioned cubes to fit seamlessly with your BIBS Baby Feeder every time.
• Soothes Teething Soreness: Fill it up with breast milk, purees, smoothies, and more for nourishing, teething relief.
• Cleaning: Dishwasher safe

Munch away with a convenient solution for introducing new flavors during the weaning phase. Featuring a soft and flexible silicone nibble pouch that can be filled up with frozen breast milk and formula, or with small bites of fruits and veggies for a safe introduction to new foods.

PRODUCT DETAILS

• Gentle on Gums: Made from ultra-soft silicone with gentle ridges and grooves that massage gums for extra comfort during teething.
• Mess-Free Munching: Tiny openings control the flow, while a secure lid keeps messes in check—perfect for snacking on the go.
• Dishwasher Safe: For added convenience, the feeder (excluding the nipple) is dishwasher safe, making clean-up quick and easy.
• Perfectly Sized for Cool Treats: Sized to fit cubes from our Baby Food Freezer Tray, offering chilled, soothing treats for teething relief.
• Easy-Grip Handle: Featuring an ergonomic design that helps little hands easily control their movements.
• BPA-Free: Made from BPA-free, 100% food-grade materials ensuring every nibble is as safe as it is delicious.
• More Space for Extra Food: An added compartment underneath the nipple holds an extra serving — so you’ve got more on hand when baby’s ready or another taste.
• Includes 2 Nipples: Always have a spare on hand with two ultra-soft silicone nipples that pop out easily for quick replacement.

Make a good impression on the Tooth Fairy!

6 adorable characters to choose from!

Organic cotton fabric and stuffing. 

A great gift idea! 

Directions:

1. Place precious tooth in tooth keeper pouch.
2. At bedtime, carefully put tooth keeper under pillow. Optional: leave a note for the tooth fairy!
3. In the morning (not before sunrise!), check under your pillow to see if the tooth fairy has visited!

Dive into a world of safe, squeezy fun with All4Ella's Squeezy Silicone Bath Toys!

Specially designed for little hands, these adorable toys squirt water, turning bath time into a delightful adventure. Perfect for promoting sensory play and coordination, they make every splash an exciting learning experience.

Made from 100% food-grade silicone, they’re soft, durable, and free from harmful chemicals, ensuring a safe playtime for your baby. Plus, their unique design allows them to be pulled apart for easy cleaning, keeping them hygienic and ready for endless bath time joy.

PRODUCT DETAILS

• Soft, Durable, Food-Grade Silicone
• BPA Free & Phthalate Free
• Pull Apart for Easy Cleaning
• Perfect for Little Hands
• Promotes Sensory Play & Coordination
• Dishwasher Safe
• Size: 6 Months+

CARE INSTRUCTIONS

• Rinse them thoroughly after each use, pulling them apart to drain water.
• For deep cleaning, soak them weekly in warm water with mild soap or vinegar, and scrub gently. 
• Dishwasher safe - place them on the top rack after pulling them apart. Ensure they dry completely before reassembling and store in a dry, ventilated area
• Regularly inspect for wear or damage, discarding any compromised toys to maintain hygiene and safety.

Designed in Australia. Ethically made in China.

The Sleep Suit Bag is an award-winning, multi-functional Sleeping Bag and Sleep Suit with legs in one, for babies, toddlers and kids.

AGE

Jack N' Jill pioneered the use of corn starch for toothbrush handles and packaging in 2010. This plant derived material is compostable and its use has enabled us to avoid single-use plastics which continue to wreak havoc on the environment.

They are proud to announce we are supporting 1% for the Planet, with 1% of all our Jack N’ Jill Toothbrush sales going to this cause. They aim to help raise awareness for plastic-free products and donate money to environmental causes.

Available in a range of adorable characters and colours suitable from first tooth. Your kids will love them!

• Handle & packaging made from plants (corn)
• Say NO to single-use plastics - make a better choice!
• Suitable from first tooth
• Extra soft, super-fine tapered bristles (with 0.01mm tip) for superior cleaning
• Ergonomically designed handle for little hands
• BPA & PVC Free
• Purchase supports 1% for the Planet

DIRECTIONS

• Use minimum pressure and brush in a circular motion.
• Use with Jack N' Jill Natural Certified Toothpaste.
• Dentists recommend brushing for 2 minutes, twice a day after meals, making sure all teeth have been cleaned thoroughly.
• Replace your toothbrush every 6-8 weeks.
• Don't forget to replace toothbrush after illness (germs can remain on toothbrush - yuck!)
• Rinse thoroughly before and after use and allow bristles to air dry.
• Sterilize often - every 2 or 3 weeks, we recommend that you immerse the toothbrush head into 10% hydrogen peroxide (widely available from pharmacies). Leave for 10 minutes then rinse with water and allow to air dry. Your child's toothbrush will stay cleaner and last longer.

The toothbrush handles are made using materials that conform to compostable standard EN 13432 'OK COMPOST'

Our leak-proof, BPA-free 100% food-grade silicone 2 in 1 Breast Milk and Food Pouch is an excellent option for parents seeking a spill proof and durable pouch that will grow with baby from infancy through to school years.

Features:

• Designed for convenient storage, simply slide them into the Cherub Baby Pouch Organiser (sold separately)
• Ideal for storing a variety of liquids and purees starting with breast milk and formula, through to purees and finally yoghurts, custards, smoothies and more – perfect for play lunches.
• The only pouch with an easy pour spout and zipper opening for easy cleaning and filling.
• Dishwasher and steriliser safe. 
• Feed bub directly by attached Cherub Baby Food Pouch Spoons and Spouts. 

Looking for a safe and gentle way to introduce oral hygiene for your wriggly Bub?  The Cherub Baby silicone finger toothbrush is the perfect way to introduce brushing for baby.  Made from 100% BPA free food grade silicone  you can feel assured bub can have healthy and happy gums and growing white teeth.

To Use:
Simply place your finger in the brush and gently rub gums and teeth to clean.

Features:

• Soothes sore teething gums
• Gentle on little mouths
• Made from food grade silicone. No harmful chemicals.
• Encourages healthy dental hygiene habits
• Comes in a protective hygienic carry case

What’s in the box?

• 1 x BPA Free Silicone Toothbrush
• 1 x Protective carry case

100% of the packaging can be recycled in your home recycling bin. 

FAQ’s

Q. At what age can I start using this finger toothbrush?
A. It is recommended to start good oral hygiene practice as soon as teeth start to develop.

Q. What size finger can fit in it?
A. The size is universal and generally designed to be used with the forefinger.

Q. Will the brush hurt my baby?
A. This first toothbrush is purposefully designed to be ultra gentle on babies teeth and gums. A soft gentle brush is all that’s needed to maintain good oral hygiene at the early stages.

Q. How do I clean this toothbrush?
A. Simply wash and rinse (or place in the dishwasher), then sterilise (via any chosen method) if baby is under 6 months of age.

Q. Is this microwave safe?
A. Yes silicone is microwave, boil and freezer safe.

A perfect comforter to reassure baby.

Sophie la girafe plush Comforter with pacifier holder.

Varied colours and textures to awaken baby's senses. With Velcro® pacifier clip.

Loulou Lollipops hooded towels have an ultra-absorbent and buttery-soft terry cloth backing; these towels are a comfy way to kick off your little one’s bedtime routine or use it at the beach or pool to keep their little bodies warm. The generously sized towel keeps heads and hands warm thanks to the hood and pockets, while the matching washcloth is gentle on the baby’s delicate skin. Manufactured at an OEKO-TEX Standard 100 certified factory, you can feel confident that hooded towels are free of toxic chemicals and always safe for your baby.

PRODUCT DETAILS

• Hooded towel measures 81cm x 81cm, and washcloth measures 30.5cm x 30.5cm.
• Buttery-soft terry cloth backing for unmatched absorbency and plush comfort, that's gentle on baby's skin.
• Generously sized at 80cm x 80cm, so your little one is snuggled from head to toe, and then some.
• Keep tiny heads and hands warm with a hood and pockets.
• Ultra-absorbent for everything from bath time to poolside play.

SAFETY & CARE

Irresistibly soft, airy, and breathable, our muslin is called Tanboocel. It's made from bamboo tree pulp through a manufacturing process that uses 99% less water than conventional cotton. 70% rayon from bamboo, 30% cotton

• Machine wash cold with like colours in a garment bag
• Tumble dry on low heat
• Use only non-chlorine bleach
• Do not iron
• Do not dry clean

Make a splash with our Al.ive baby Bubble Bath in Apple Blossom! Designed to make bath time enjoyable for your little ones, our naturally derived formula is gentle on their delicate skin, and housed in an easy-to-use pump bottle.

Infused with the goodness of Aloe Vera, Apple Fruit Extract, and Rose Flower Water, this luxurious bubble bath will leave your baby feeling relaxed and refreshed. Our carefully selected ingredients work together to hydrate, nourish, and soothe your baby's skin while creating a fun and bubbly bath experience.

Whether your little one is winding down after a long day or getting ready for a new adventure, Al.ive baby Bubble Bath in Apple Blossom is the perfect addition to your baby's bath routine.

Size: 320ml Bottle

Our bottles are 100% recyclable and made from HDPE plastic, our trays are made from ABS plastic, for its durability and are designed for longevity

SCENT

Apple Blossom is a sweet and delicate scent that is sure to make your baby's bath time enjoyable. It is a refreshing and crisp fragrance that captures the essence of fresh, juicy apples combined with the gentle floral notes of blooming blossoms.

INGREDIENTS

Aloe Barbadensis (Aloe Vera) Leaf Juice*, Aqua (Water), Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Glycerin, Parfum (Fragrance), Pyrus Malus (Apple) Fruit Extract, Rosa Damascena (Rose Otto) Flower Water, Dehydroacetic Acid, Benzyl Alcohol, Sodium Citrate, Tetrasodium Glutamate Diacetate, Sodium Benzoate. *Certified Organic Ingredient

SAFETY & CARE

Dispense 1-2 pumps of Bubble Bath into a bathtub rapidly filling with warm water. If eye contact occurs, wash out immediately with water. Store at room temperature. WARNING: Discontinue use if irritation or reaction occurs. Do not ingest. Store at room temperature.

Australia’s favourite Jack N’ Jill Natural Certified Toothpaste now comes with the addition of 1000ppm fluoride.  This kids’ fluoride toothpaste helps strengthen developing enamel and protect against cavities when used as part of a regular brushing routine, in line with Australian Dental Association guidance.

Unique Triple Action: The formula delivers Triple Action care, with a unique combination of Fluoride, Silica and Xylitol – to protect against tooth decay while gently cleaning teeth and removing plaque.

Yum Flavour: The gentle formula features the well-loved Jack N’ Jill ‘yummy’ flavour that makes brushing more enjoyable for kids, millions of kids choose “yum”.

Like the original Jack N’ Jill Natural Certified Toothpaste range, the formula contains 40% xylitol to help promote a clean mouth, calendula to help soothe gums and silica for gentle plaque removal – helping keep little mouths clean and healthy.

Jack N’ Jill Kids Natural Toothpaste is Australian made and Australian owned, and loved all over the world.

PRODUCT DETAILS

• Kids fluoride toothpaste
• 1000 ppm fluoride to help strengthen enamel and fight cavities
• High in xylitol (40%) to support a clean mouth
• Calendula to help soothe gums
• With natural flavours, no mint
• Helps protect young teeth from the causes of tooth decay
• Supports healthy daily oral hygiene routines
• Silica for gentle removal of plaque
• Safe fluoride levels for children

FREE FROM

• Gluten free
• Dairy free
• Sugar free
• No artificial colours
• Vegan

MORE INFO

• BPA-free tube with safety seal and easy-open flip top cap
• Australian owned and made.

INGREDIENTS

Xylitol, Aqua (Purified Water), Glycerin (Coconut derived), Silica, Xanthan Gum, Sodium Monofluorophosphate, Calendula Officinalis Extract, Aroma (Natural Flavor), Potassium Sorbate, Citric Acid.

DIRECTIONS

6 years and older: Brush thoroughly for 2 minutes at least twice a day, or as directed by your dental professional. Spit out. Rinse to avoid swallowing.

18 months – 6 years: Using a smear-sized amount, brush thoroughly for 2 minutes at least twice a day, or as directed by your dental professional. Supervise brushing and rinsing to avoid swallowing.

It’s time to bid farewell to your outdated plastic freezer tray wrapped in cling film, and transition to a safer and more practical method of freezing your homemade baby food!

This silicone freezer tray is an ideal choice for freezing purees, homemade baby food, regular ice cubes and storage of breast milk. 

As bub grows out of purees, the tray converts to a baby popsicle mold. Simply slide the included popsicle sticks through the holders in the tray lid and you’ll have frozen refreshing and healthy treats to keep the kids cool and happy through Summer.

The Cherub Baby silicone baby food tray is free from toxins and features six snack-sized pods, catering to both cold and hot delights for the whole family.

Whether you're portioning breast milk, freezing homemade baby puree, creating ice confections, delighting guests with savory muffins, or treating friends to adorable mini cakes, our Silicone Freezer Tray/Popsicle molds have your needs covered.

The accompanying silicone lid not only keeps your creations fresh but also allows for neat stacking of the trays until the last bite-sized treat is enjoyed. Once the treats are savoured, simply toss the tray into your dishwasher for a thorough clean, ensuring it's ready for your next batch of culinary delights!

DETAILS & CARE

• Includes 6 x 45ml (1.5oz) pods with lid
• Doubles as an icy pole maker, simply slot in the included icy pole sticks
• Also freeze purees, breastmilk, baby food, sauces, ice cubes and more.
• Bake mini muffins and other treats
• Built in easy carry handle
• Stackable design
• Cubes pop out with ease
• Non toxic food grade silicone
• Single pour design with anti-spill perimeter lip
• Flexible silicone body is easy to clean
• Dishwasher Safe

What’s in the Box

• 1 x Silicone freezer tray
• 1 x Silicone lid
• 12 x Bamboo ice cream sticks

Freezer tray weight 175 grams. Tray dimensions 15.8 x 15.8 x 4.1cm / 6.2x6.2x1.6 inches

NEW Jack N' Jill Kids Buzzy Brush Replacement Heads - 2 Pack

***Not compatible with the Original Buzzy Brush Electric Toothbrush. ***
Compatible only with the NEW Buzzy Brush Electric Toothbrush.

Rotary design soft vibrations.
Dentists recommend that these toothbrush heads be replaced every 3 months or sooner.
Only to be used under adult supervision.

Jack N’ Jills New & Improved Buzzy Electric Musical Toothbrush is here!

The battery operated, vibrating and musical Buzzy Brush Electric Toothbrush has all the features a kids brush needs! A small, rotating brush head that is replaceable and an easy to grip and hold handle for little hands makes it easier for young kids to use the brush and reach small spaces in the back of their mouth. The recycled handle and extra soft bristles allow for gentle brushing.

The soft, rotary vibrations of the replaceable heads make toothbrushing a fun and enjoyable experience for your little one! Replaceable heads are available to purchase separately.

Free standing for hygiene and with a new matte finish & custom silicone Buzzy button activator, your kids will love making it personal with 6 cute bubble character stickers included.

Interactive & fun, a tri-colour LED light indicates the 3 modes – silent brushing, brush to the instructions audio track and sing along with Buzzy audio track. Two-minute auto shut-off allows your child to know when they are finished brushing!

For peace of mind, the child-safe battery compartment has screw access to change the batteries and ensures your child cannot access during use.

• Zero waste packaging and recommended for children aged 3 +.
• Water resistant – Tested to International Standards and BPA, Phthalate & PVC Free – Yay!
• Requires 2 x AAA batteries & 1 small Phillips Head screwdriver to insert – not included.

Sing along with Buzzy today using our Jack N’ Jill Natural Toothpaste in your favourite flavour and watch the fun your child will have brushing their teeth!