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Soft, cuddly and made for little hands, All4Ella's range of Baby Rattles features a gentle bell sound to delight curious little ones. Perfectly sized for tiny hands to hold, shake and explore, these Baby Rattles are designed for sensory play and everyday discovery.

PRODUCT DETAILS

• Gentle bell with a soft, engaging sound
• Perfectly sized for little hands
• Soft plush is gentle on delicate skin
• Collect all 8 adorable characters
• Suitable from birth (0+ months)

CARE INSTRUCTIONS

• Cold gentle machine wash.
• Do not bleach.
• Do not tumble dry.
• Do not iron.
• Do not dry clean.
• Dry flat.

Protect your pram from life's little messes in style with a Snuggle Hunny reversible pram liner. Made from soft and durable organic cotton with easy-care polyester filling for extra padding and comfort. Featuring exclusive hand-painted prints on one side and a matching plain colour on the reverse.

Product Details

• One size / universal fit* - strap slots to suit most pram styles including travel prams
• Width 42.5cm (at widest point) and length 88cm - folds in the liner mean it can mould to your pram or sit flat in wider prams
  
• 100% Organic Cotton outer, 100% recycled polyester filling
• Reversible / double-sided design
• Machine washable
• Handy matching carry bag included - great for gifting!
• Matching pram strap covers sold separately

Care Guide 

Safety Note: this product is intended for use in prams only, not for use in the car

*These have been tested for fit in a wide range of prams: Uppababy, Britax (including the Flylite Travel Stroller), Silvercross, Redsbaby, and Bambini. We haven't found a pram they don't fit!

Designed to promote deep, restorative sleep for babies and adults by masking disruptive noises in the sleep environment.

Incorporate the Drift Away sound machine into your sleep routine by playing one of the sounds at bedtime to help you and/or your baby be soothed and calmed to sleep, and build healthy sleep cues and habits.

With its lightweight design and rechargeable battery, the portable white noise machine is easy to bring along wherever your day, night or weekend takes you. Its impressive 48 hour battery life* on a single charge; means you won't be caught out on the go. The built-in soft LED light has three settings, and can help with overnight nappy changes, feeding and finding baby's lost dummy.

Use a soft, dry cloth to clean the unit, strap and cable. Never use liquids or abrasive cleaners on the unit.

Weight: 96g
Diameter: 8cm
Height: 3.7cm
Strap length: 7cm
Charging Cable Length: 1m

Re-Play's 9" Flat Plates are perfect for the whole family! Wonderful for everyday use as well as outdoor parties, picnics, and barbecues.

• Made in the USA using recycled polypropylene — the same food-safe material used in water bottles
• Available in Re-Play's vibrant color palette
• Made with deep sides 
• Stackable for easy storage - stacks with 7" divided plates and 7" flat plates
• BPA/BPS, melamine, and surface coating free
• FDA tested and approved
• Dishwasher safe
• Microwave safe in 20 second intervals*

Read All About It!

Nursery Times brings sensory exploration to playtime with its innovative crinkly cloth design that mimics a miniature newspaper. Each page crinkles with every touch, engaging little ones through sound and texture while vibrant illustrations capture their curiosity. Lightweight and soft, this tactile book is perfect for developing babies and toddlers who love to explore with their hands and ears.

Six beautifully illustrated pages offer endless discovery, and the practical card envelope packaging makes it an ideal gift ready to give. A unique, developmental toy that combines fun with learning.

3 months+

The new Nibble + Rest Stainless Steel Suction Bowl has been thoughtfully designed to make self feeding easier from first foods through to toddler meals.

Made with a premium stainless steel interior and their much loved silicone suction base, this bowl helps little ones learn to scoop while keeping mealtimes a little less messy.

The curved lipped edges help guide food onto their spoon, making it perfect for babies and toddlers building confidence with independent eating.

PRODUCT DETAILS

• Dishwasher safe
• Premium stainless steel interior
• Soft, durable food grade silicone exterior
• Strong suction base
• Naturally stain and odour resistant
  
• BPA Free
  
• Rust resistant
  
• Lightweight and durable
  
• Perfect for baby led weaning and toddler meals
  
• Holds 250ml

Our Velvet Headband is a beautiful addition to an outfit, swaddle or wrap. It's pre-tied and stretchy so fits newborns, toddlers and children. Match our Snuggle Hunny bows to our swaddles for the perfect snuggle set and birth announcement photo. A bow and wrap makes for a beautiful baby gift. 

Have little fingers accidentally undone the bow? Don't worry, it's fixable! Follow Snuggle Hunnys' handy video guide to save the day (and the outfit!)

This is not a toy. Use only under adult supervision. Remove headwear when putting baby to sleep.

PRODUCT DETAILS

• Size: Newborn and up - it would actually fit an adult (we've tested it)
• Pre-tied bow
• Fabric: Velvet bow and soft stretch elastic headband
• Designed in Australia, Made in China

Snuggle Hunny Fitted Bassinet Sheet doubles as a Change Pad Cover and is made from snuggly soft organic stretch cotton jersey. It is stretchy so fits most bassinet mattress sizes and comes in a matching drawstring bag. 

Note: due to the nature of our print style your bassinet sheet may feature the design in different positions compared to the image. 

PRODUCT DETAILS

• All season fitted bassinet sheet
• Certified Organic Cotton
• Multipurpose use as a change pad cover
• Stretch to fit
• Soft, lightweight and breathable
• Fits all standard bassinet mattresses and change pads including round, oval and rectangle
• Size: 80 x 48 x 12cm (comfortably fits up to size 85 x 55cm due to the stretch fabric)
• Comes in a matching drawstring bag
• GOTS Certified Organic Cotton CU 1182228
• 95% Certified Organic Cotton, 5% Elastane
• Designed in Australia, Made in China

From tiger fierce to snail slow, there are lots of ways to feel and be.

A walk through this colorful, rhyming menagerie helps young readers understand their feelings and the ways those feelings change.

Children will recognise their own emotions on these pages — their enthusiasm, stubbornness, excitement, silliness, sadness, and strength.

And they’ll come to see that, no matter how they act or feel each day, they’re always still themselves.

PRODUCT DETAILS

• Hardcover with jacket
• 9.25”W x 9.5”H
• 32 pages

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed!  However, he doesn't like when his favourite fishing spot is too crowded.

These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect companions for your child. Their unique design and colors are sure to capture your child's imagination and spark their curiosity. Plus, their soft and cuddly texture is sure to provide your child with hours of comfort and joy.

Our Snuggle Bunnies make the perfect gift for birthdays, holidays, or just because. Whether your child is a bunny lover or looking for a new snuggly companion, these toys are sure to be a hit.

DETAILS:

• Size: 36cm
• Spot clean or gentle hand wash only, please do not tumble dry, dry clean, or iron. 
• Cleaning in a washing machine is not recommended. We recommend checking all labels upon purchase. 
• All Snuggle Bunnies are thoroughly tested to meet the European safety standard EN 71-2. 

Complete your child’s oral care routine with Jack N’ Jill Fairy Floss. With handles made from corn, teach your little one to floss!

Flossing isn't just for grown-ups. Tooth decay often occurs when food and plaque becomes trapped between teeth. Flossing from an early age helps to prevent the formation of cavities.

• Kids first floss
• 30 individually wrapped flossers
• Handles made from plants (corn)
• Cute character handles in fun colours
• Slides easily between teeth
• Free from PFAS & PFOA, BPA, PVC & Phthalates
• Vegan

DIRECTIONS

Hold flossers between fingers. Gently guide floss between teeth. Floss in a gentle back & forth, up & down motion alongside every tooth.

CAUTION

This product is not a toy. Adult supervision is recommended under age 10. Keep out of reach of children under the age of 3.

Looking for a blanket that adapts to your baby's needs throughout the seasons? Our Cellular Baby Blankets combine the luxurious softness of bamboo with practical functionality that parents trust. Our premium blend of bamboo viscose and cotton delivers exceptional softness that improves with every wash.

Each set includes two coordinating blankets in complementary shades, beautifully presented with a satin ribbon. The generous size is perfect for everything from bassinet to stroller use, while the lightweight construction makes them ideal for swaddling.

As pioneers in bamboo baby textiles, we've perfected our fabric blend to create blankets that are both luxuriously soft and practically durable - giving you peace of mind for all your baby's adventures.

PRODUCT DETAILS

• Composition: 70% viscose from bamboo, 30% cotton 
• Dimensions: 70cm x 90cm (27in x 36in) 
• Pack contents: 2 cellular blankets in coordinating colours
• Presented with satin ribbon in a gift box.

SAFETY & CARE

• Wash separately before use. 
• Warm hand wash or gentle machine wash with like colours, maximum 40°C/ 105°F. 
• Do not bleach. 
• Line dry in shade or gentle/low tumble dry. 
• Do not iron. 
• Do not dry clean. 
• Always use with adult supervision. 
• Suitable from birth 
• Discontinue the use of any items that are damaged, torn, or have loose threads. 
• Do not use thick layers like coats and blankets under car seat belts.

Discover the squishiest surprise with the MushyKinz 5 Piece Tiny Bag Charm Pouch! Each blind bag includes five adorable mini Taba squishy pocket pals tucked inside a cute, clip-on pouch. With bright colours, glittery finishes and super satisfying squish, these tiny charms are perfect for fidget fun on the go. Clip them to your backpack, handbag or keys and collect all the sweet MushyKinz characters — including the chance to find a super rare icee MushyKinz!

PRODUCT DETAILS

• Includes 5 mini Taba squishy pocket pals in every blind bag
• Comes in a reusable clip-on pouch – perfect as a bag charm
• Soft, slow-rise squishy texture for satisfying fidget fun
• Collect multiple characters, including a super rare icee MushyKinz
• Suitable for ages 5+

Tired of messy mealtimes and constant outfit changes? Our Little Bamboo Muslin Bibs keep both baby and clothes clean with style and comfort.

Made from pioneering bamboo viscose and cotton blend, these bibs are both beautifully soft and absorbent. The double-layer design features a gentle muslin outer with an absorbent fleece base that keeps moisture away from delicate skin.

The thoughtful bandana style and adjustable two-snap closure grow with your baby from 3 months to 2 years - perfect for catching drool, food spills, and those messy moments of self-feeding exploration.

With five bibs per pack, you'll always have a clean one ready for your next adventure.

PRODUCT DETAILS

• 70% Viscose from Bamboo / 30% Cotton
• Length from neckline to tip - 14 cm
• Neck circumference adjustable sizes - Min 28 cm to Max 31 cm

SAFETY & CARE

• Wash separately before use. Cold hand wash or gentle machine wash with like colours, maximum 30°C (86°F). Do not bleach. Line dry in shade or gentle/low tumble dry. Do not iron. Do not dry clean. Do not leave child unattended while using any bib as may pose strangulation risk.
• Avoid leaving the bib on your baby while they are sleeping or unsupervised. Discontinue use of any items that are damaged, torn or have loose threads.

Perfect for both indoor and outdoor play is this beautifully illustrated, textured 7" Playground Ball. Textured rubber surface provides grip for little hands learning to throw and catch.

In bright colours and delightful designs

Encourage active play with a Crocodile Creek ball!

This ball is the ideal size to introduce fundamental gross motor skills like kicking, catching and throwing.

PRODUCT DETAILS 

• Suitable for ages 3+
• Ball is shipped inflated. Inflate to 0.5PSI. Do not overinflate. 
• Playground Balls are available in two sizes - 5" and 7"

Keep fly aways at bay with this clean lavender scented, alcohol free hair spray. Gentle and effective.

PRODUCT DETAILS

Alcohol Free, Plant Based Kids Hair Spray in Lavender and Lime Fragrance

• Australian Made and Owned
• Like the name, contains no nasties!
• Alcohol Free
• No SLS, SLES, EDTA, PFAS or Parabens
• Sulphate Free
• Non-aerosol, non-flammable
• Plant Based
• Gluten, Dairy and Nut Free
• Vegan and Cruelty Free
  
• NEW Fragranced with a blend of 100% natural essential oil, food-grade natural flavour, & nature-identical fragrance
  
• Provides Medium Hold 

INGREDIENTS

There is always work to be done on the construction site! With this wooden excavator, you can ef fortlessly lift loads with the large scoop. The sturdy mini excavator rolls smoothly thanks to the rubber wheels and comes with a wooden construction worker.

Whether you play indoors or outdoors, this excavator toy provides hours of fun. Drive to the sand pile, dig a deep hole, and move all the sand with the big scoop. Finished digging? Combine this wooden excavator with other construction vehicles for even more adventure on the construction site!

PRODUCT DETAILS

• Realistic Scoop Action: The movable arm and large scoop let children dig, lift, and dump materials—just like a real excavator—for immersive construction play.
• Smooth Rubber Wheels: Equipped with rubber-coated wheels, the excavator rolls quietly and smoothly across any surface, indoors or outdoors.
• Includes Construction Worker Figure: Comes with a sturdy wooden construction worker to “operate” the machine, sparking imaginative role-play and teamwork—especially fun alongside other construction vehicles.law-enforcement adventures.

Prance back 80 years with me, Rose de Paris, a plush poodle from 1940s France. With my chic curls and couture flair, was I in vogue in Paris… and in Paris Vogue?

Bonjour, darling! I’m Rose de Paris, a plush poodle from the City of Love, designed with that certain je ne sais quoi.

With my cuddly, coiffed continental clip, I carry the postwar glamour of a city rediscovering beauty and charm.

Inspired by the era when Édith Piaf sang of love and seeing life through rose-coloured glasses, I’m a plush companion for romantics, the chic, and collectors who believe life is always better en rose.

Why I'm a Keeper

• Wondersoft. Ridiculously soft plush, scientifically hard to resist. Cuddles compulsory.
• Stamped in Time. Each Wonderling carries a story from their world to yours.
• Keep-Culture. Crafted from durable, sustainable materials.
• Collectibly Numbered. Comes with a unique authenticity code for display, gifting, or archival mischief.
• Quantum Leap. Time-traveled from real historical moments, anywhere from 30 to 350 years ago.
• Safety Assured. Supply chain-friendly and certified to meet global safety standards.

Behind the Seams 

• Made from 100% recycled post-consumer polyester
• Two huggable sizes to suit different needs. Choose from small (100–140g), or medium (230–330g) - each gently weighted with safe, natural quartz beads
• Time travel ticket and self-penned postcard included as part of every Wonderling's journey
  

Vintage look, modern play constructed.

How to Look After Me